sleazy dance motherfuckers

you know what i'm talking about! videos sprung from the juggernaut success of "call on me": michael gray - "weekend", sunset strippers - "falling stars", kabin kkkru - "star to fall", studio b - "i see girls", max graham - "owner of a lonely heart", even "my my my" by my man armand! (where are the ghetto mandivas??). plus at least a few more. they all feature roughly the same cheap-looking film stock/dv processing, the same speedup/slowdown fx offering a respectable real-music-vid sheen to endless tit-jiggling shots, the same vaguely fashionable-haired women in flight attendant/secretary/undefined glamour model roles. all have the traditional british bawdy-humour getout clause. just a bit of fun! WE LOVE IT etc

are these all from the same director/company? ministry of sound? i dunno.

the "owner of a lonely heart" clip is interesting as meta-critique of this whole sequence of vids: two barely secondary skool-kids put up ad for ladies in bikinis to come audition for them (for some reason - i can't remember if it's explained!) after they see bikini'd mannequin in shop window; bikini bitches, delighted at opportunity, dance for them in mysterious audition room; kids get picked up afterwards by mum and share cheeky we-got-away-with-it look when asked what they've been up to.

these kids are clearly the perpetually juvenile dance twats behind the scenes, forever cheekily getting away with their wearying extreme objectification. arse-pinching their way right back to innocence. this i spose is what nuts magazine is like.

it's also wack because "weekend" and "my my my" are amazing songs. and twenty wonky-faced actually-singing trance ladies just got put the fuck out of work.