craig david - "what's your flava"

i'm easily one of the world's biggest supporters of compression technology which flattens everything on the radio and 'ruins' all modern rock albums (= makes them all equally good) but this shit is ridiculous! when i think of this song in my head i imagine like a really overwhelming spazz p-funk sound but when it gets played it's actually kind of weedy and completely fails to move me. also fails to capitalize on what makes craig david the saviour of brit soul by hardly letting him sing at all. wtf! i suppose the chorus does it's catchy/annoying job, but is it really a positive thing if everyone is singing it to each other just to make fun of him?